WE ACT FOR IMPROVEMENT.
We are not afraid of walking the unbeaten track. We like to break standards and old habits. It’s been the foundation of everything we do, from the first day.
A RELENTLESS DESIRE TO WIN.
The PWR Group was founded in 2012 by Daniel Haglöf and Peter “Poker” Wallenberg Jr., is privately owned, operated and is based in Stockholm, Sweden. The business group consists of EPWR, PWR RX, PWR Racing and PWR Management. We love to challenge the norm. We produce unparalleled results by combining our motorsport culture with a free thinking approach. We only work with partners that share our strong values and we help them realise our common goals.
AN ELECTRIC FUTURE.
The world is transforming and we need to act now for a sustainable future, inspiring society through electrified racing.
EPWR is a project of the PWR Group for the future of racing with a strong focus on sustainability, visit epwr.se for more information.
OUR ENVIRONMENT.
Everyone who walks this planet and uses its resources have a responsibility to take care of it. Everyone has a responsibility to change bad habits.
The transportation industry face big challenges and this is where we see our best opportunity to make a difference. We see an opportunity to spark interest, change attitudes and contribute to a better world. We see a responsibility to push our society, companies and individuals, including ourselves, into a more sustainable future.
We look towards an exciting and bright future. Together we can make the world a better place.
FEMALE ROLE MODELS.
How come there are so few women and young girls in motorsport? No matter the answer, we wanted change. In 2014 we brought Emma Kimiläinen to the STCC, the first female driver in 15 years. She scored a podium the first season with the team. Since then we’ve always had at least one female driver in the team.
In 2018 Mikaela Åhlin-Kottulinsky rewrote motorsport history when she became the first female driver to win an STCC race. Both her chief mechanic and tyre technician were young female talents.
The story continues in 2022 when Klara Andersson becomes the first full-time FIA World Rallycross Championship driver with CE Dealer Team operated by PWR RX.